Hostelle

Hostelle is the first women-only hostel in Europe, located in Amsterdam with a new location in Barcelona. This project is a hypothetical rebrand for the company. The brand has not been updated since their opening in 2012. With solo female travelers on the rise, I saw this as an opportunity to envision a fresh, vibrant look for Hostelle that matches their incredible vision to provide a safe space for women. 

Scroll down to see the full brand guidelines.